The concept of marketing communication is shifting in this fast changing world. Businesses are seeing the emergency of new world, a world of information and complex communication networks.  The new communicators task is to process and channel the right people at the right time and channel the right way. Peter Duckers makes the point that Innovation are begin with abandonment its what you stop that counts.Peter Ducker once said that purpose of business is not to make sale, but how to make a customer the customer today has a variety of choices when it comes for buying a product /services. Most of us who work in marketing communication business today grew up during the year mass communication developed around the world. Marketing communication actually deals with one of the most popular aspects of the five Ps of marketing promotion. The other four are pro webdesign duct, pricing, place and people. There are closely related to marketing communication but its real function with promotion. Several communication channels which constitute the promotion mix are available to an organization for carrying out the promotional activity.From verbal to Visual                                  If you are the age of 40, there is a good chance you were joined as a verbal communicator. You are trained throughout your carrier in spelling, grammar, how to phrase sentences, how not to dangle participles and so on. The emphasis was on writing and reading skills. Therefore you are like your parents before you a member of a verbal generation.                                 If you are under 40, chances are you are member of the visual generation, this generation; this generation was raised on TV, movies speeches MTV and the spoken world.